I had to come up with an idea that would merge Instagram and the use of paper together. I experimented with ideas of creating a pop-up book featuring Instagram scenes, tailored to a persons Instragram. I also thought about recreating the Instagram photo scene with papercrafted objects.
I looked in particular at these paper craft artists which I really liked the work of.
I then thought of a simpler and more consumer friendly idea so that they would actually be able to receive the physical product rather than simply get a paper version picture.
I experimented with a sample piece of my idea to see if it would work out.
I thought it ended up working quite well so I made more. I looked for more real instagram photos that I could base it off of so it’s more realistic.
After creating all mine of the Paprgrams, I thought of a logo. This is the main brand logo and the app icon.
I then worked on creating the video for it.