After a few hours on the Superdrug website, clicking next page after page, I wrote down some of the more interesting fruit ingredients used in some of the toiletry scents. This includes bath washes, shampoos, conditioners, hand washes, and shower gels.
Here are some of the fruit scents I found that could easily be translated in to a fruit smoothie-
pear and green tea
cinnamon, cloves and apple shampoo
blue fig and orange blossom shampoo
vanilla and papaya shampoo
avacado, condensed milk, and almond milk
raspberry and pomegranate
coconut and lychee
strawberry and almond milk
lime and coconut
passionfruit and cajá
vanilla and coconut
strawberry and kiwi & honey/apple
sour apple shampoo and mandarin
Cucumber, green apple, and melon shampoo
kiwi mango with pineapple and add a few leaves of mint
Green tea and apple
mint & green tea
Acai berry and avocado
While scrounging around on the Superdrug/Boots websites I was also in search of a new brand that would go better together with innocent smoothies as herbal essences didn’t quite have the range of fruit scents that I was looking for in order to inspire more smoothie flavours. After no real exciting results, I then researched in to possible smoothie brands that would be better than innocent where I could imagine them collaborating with a toiletry brand. I then came across Naked Juice and noted that aside for another possible smoothie brand if innocent smoothies didn’t quite go so well. On to the Superdrug website again and I find a great combination of Original Source with Naked Juice- Bingo!
This decision was made based on the design of the two websites and what they each believed in. Both websites were quite similar, as well as the theme of their products and attitude.
Looking at the individual products of each brand was also inspiring-
Overall, I think that Original Source and Naked Juice is a much better combination over Innocent and Herbal Essences which were the early stages of a brand collaboration idea.